SMART BRAND SYSTEM SERIES
Clear learning paths for small business owners, founders, creators, and teams. Choose a series or create your own using any of Maria's Workshops. Ready to discuss booking a series for your group? Fill out this quick form and we'll get right back to you!
SERIES 1: SIMPLY SMART START: AI MADE SIMPLE
3 Live Sessions | Duration: 60 minutes each | Language: English
A three part starter path that gives brand new users confidence, clarity, and practical wins. Every session is friendly, non technical, and focused on visibility and simple AI habits. Beginner friendly introductions to AI and visibility.
Most small businesses do not have a visibility problem. They have a clarity problem. In this session, attendees learn how AI and Google identify, read, and classify online information. They discover why certain businesses appear instantly across AI tools and search platforms while others are never surfaced at all. Through practical examples and plain-language guidance, this session shows how visibility works beneath the surface and what foundational steps any business can take to make it easier for AI and search systems to recognize, trust, and showcase them.
What You Will Learn
✔ How AI and Google actually “see” a business and what signals matter most
✔ Why consistent information across platforms decides whether you are shown or skipped
✔ The five visibility basics that form the foundation of search and AI discoverability
✔ How to fix common clarity gaps that confuse AI and lower visibility
✔ How to take immediate actions that improve your chances of being chosen online
Built For
Small business owners, solo founders, consultants, and creators who need a simple, confidence-building starting point for visibility.
What You Will Receive
AI Beginner Visibility Checklist
A simple worksheet covering the five essential visibility signals
Strong prompts are not about magic words. They are about giving AI the context and clarity it needs to produce high-quality work. This session breaks down the structure of effective prompting in a simple, repeatable way that anyone can use. Attendees learn how to guide AI with purpose, tone, examples, and constraints so output feels human, accurate, and aligned. The goal is to turn prompting from guesswork into a dependable skill that makes every AI interaction faster and more effective.
What You Will Learn
✔ What makes a prompt strong and why most prompts fail
✔ How to guide AI with goals, audience, tone, and role for better output
✔ Prompt structures for planning, content creation, research, and customer communication
✔ How to use examples and constraints to dramatically improve accuracy
✔ How to avoid robotic or generic responses through clarity and specificity
Built For
Beginners who want to feel more confident and capable using AI for real business tasks.
What You Will Receive
Smart Prompt Starter Pack
Includes the Smart Prompt formula, twelve templates, and comparison examples.
AI becomes powerful when you stop using it ad-hoc and start using it through structure. This session teaches attendees how to convert a daily task into a simple, repeatable workflow that AI can support or complete. They learn how to document steps, identify patterns, and create a routine that saves time daily. Instead of building complex systems, attendees learn how to design one smart workflow they can reuse again and again to handle work with more consistency and less effort.
What You Will Learn
✔ How to turn a single daily task into a reusable workflow
✔ How to document steps in a simple structure AI can follow
✔ How to use Google Docs or Keep to store and update workflows
✔ How AI supports consistency, accuracy, and repeatability
✔ How one workflow can save hours and reduce overwhelm
Built For
Beginners ready to save time and reduce chaos with simple systems.
What You Will Receive
One Task One Workflow Guide
A fill in the blank beginner workbook.
SERIES 2: SMART BUSINESS AI FOUNDATIONS
3 Live Sessions | Duration: 60 minutes each | Language: English
Practical AI skills for everyday decisions and real business growth
A three part training path that introduces AI with clarity and confidence. Designed for busy owners who want practical skills without overwhelm.
This session shows small business owners how to use AI without overwhelm or complexity. Instead of abstract theory or advanced tools, participants learn practical, real world ways to use AI for planning, content, communication, and quick decision making. The focus is on improving daily work with tools they already have access to. Attendees walk away with clear examples, repeatable steps, and a better understanding of how AI supports visibility, trust, and consistent business performance.
What You Will Learn
✔ Simple, everyday AI use cases for content, communication, and task planning
✔ How to use tools like ChatGPT, Gemini, Perplexity, and Fathom in plain language
✔ Why clarity and structure matter more than technical skill
✔ How AI improves decision making through summaries, drafts, and research
✔ How to blend AI into your day without changing your workflow
Built For
Small business owners, service providers, solo founders, and content creators ready to use AI in simple, practical ways that save time and improve results.
What You Will Receive
Smart Start AI Workbook
Business owners often want to use AI but worry about safety, privacy, accuracy, and whether AI will create more problems than it solves. This session cuts through the noise by teaching the essentials of responsible AI use for small teams. Attendees learn how to set boundaries that protect their brand, how to avoid mistakes that damage trust, and how to sharpen their internal decision making using clear systems. The goal is to give owners practical confidence so AI becomes a controlled advantage, not a risk.
What You Will Learn
✔ What “responsible AI” means for small business operations
✔ How to create simple guardrails that prevent mistakes and protect trust
✔ How to use AI without exposing sensitive information or losing control
✔ How clarity, oversight, and documentation reduce risk
✔ How AI can strengthen your brand when used with intention
Built For
Small business owners and small teams who want AI to be safe, dependable, and aligned with brand integrity.
What You Will Receive
Responsible AI Systems Checklist
Agentic AI is the next evolution of business automation, but most small business owners are unsure how to use it or where to begin. This session explains agentic AI in plain English and shows how to identify the tasks, decisions, and workflows that can safely be delegated to autonomous AI systems. Attendees learn how these systems operate, what oversight is required, and how to design simple agentic workflows that save hours each week. The focus is on clarity, safety, and practical application for real business operations.
What You Will Learn
✔ What agentic AI is and how it differs from basic prompting
✔ Where to safely delegate decisions and where to stay in control
✔ How to identify automation opportunities inside everyday tasks
✔ How to build simple, self running workflows that do real work
✔ How to use agentic AI to reduce chaos, increase consistency, and free up time
Built For
Business owners, solo founders, and lean teams ready to move beyond basic AI and build dependable systems that work in the background.
What You Will Receive
Agentic AI Quick Start Map
SERIES 3: SMARTER BY DESIGN: SYSTEMS THAT PROTECT AND PERFORM
3 Live Sessions | Duration: 60 minutes each | Language: English
Clarity driven sessions for owners who want structure, stability, and systems that support visibility and trust.
This session shows business owners how AI powered search engines evaluate visibility and trust. Instead of outdated SEO tactics, attendees learn what modern search actually pays attention to and how AI selects, cites, and elevates brands across platforms. The session focuses on the signals that matter in 2025: clarity, consistency, structured content, and digital trust points. Participants walk away with practical steps to strengthen their visibility across Google, AI overview tools, directories, and answer engines.
What You Will Learn
✔ How AI pulls, crawls, and interprets your business information
✔ The top visibility and trust signals that influence AI powered search
✔ How structured pages, FAQs, and clarity boost your authority
✔ Why authority and trust now matter more than keywords
Built For
Local business owners, consultants, and service providers who want to stay visible in a search landscape driven by AI, not keywords alone.
What You Will Receive
AI Visibility Audit Checklist
Many business owners adopt AI tool by tool, which creates more complexity instead of clarity. This session teaches a systems first approach so AI supports your values, workflows, and customer experience. Attendees learn how to design simple structures that reduce overwhelm, ensure safer AI use, and improve consistency across marketing, operations, and decision making. The session emphasizes clarity, boundaries, and smart delegation so AI becomes a stabilizing force inside the business.
What You Will Learn
✔ How to align AI systems with your values, boundaries, and brand expectations
✔ How to avoid chaotic, piecemeal adoption by creating a clear structure
✔ How to set simple guardrails that keep AI safe and predictable
✔ How thoughtful design prevents mistakes, confusion, and rework
✔ How systems maintain visibility and trust as you grow
Built For
Entrepreneurs and teams who want AI to bring consistency, not overwhelm, and who prefer simple, repeatable systems over complex tools.
What You Will Receive
Ethical AI Readiness Quick Guide
This session helps owners and small teams navigate the people side of AI adoption. Technology is only half of the challenge. The real work is helping people understand the shift, reduce fear, and feel confident using new tools responsibly. Attendees learn how to introduce AI with clarity, how to address concerns, and how to lead change without losing trust or momentum. The focus is on communication, confidence building, and reducing confusion as AI becomes part of daily work.
What You Will Learn
✔ How to introduce AI in a way that reduces resistance and fear
✔ How to set expectations and roles so teams know what stays human and what AI handles
✔ How to guide staff through change with clarity and empathy
✔ How to prevent confusion and misalignment during AI adoption
✔ How to maintain brand integrity when introducing new systems
Built For
Leaders, owners, and small teams who want AI adoption to be smooth, human led, and aligned with company values.
What You Will Receive
AI Change Readiness Worksheet
SERIES 4: AI VISIBILITY 360: FUTURE PROOF YOUR BRAND
3 Live Sessions | Duration: 60 minutes each | Language: English
A deep visibility series that shows businesses how to be found by people, platforms, and AI tools.
AI powered search no longer pulls from one place. It pulls from everywhere your brand shows up. This session teaches how Google, directories, social platforms, and AI systems gather, compare, and verify business information. Attendees learn how to strengthen visibility across the entire digital ecosystem so their business stays accurate, consistent, and trusted wherever customers search. The focus is practical and rooted in what actually influences modern discovery.
What You Will Learn
✔ Where AI search collects and evaluates your business information
✔ The trust points that matter across Google, Maps, directories, and social platforms
✔ How missing or inconsistent information affects visibility
✔ How to structure your presence so AI can read it clearly
✔ How to monitor and maintain a strong digital footprint
Built For
Small businesses, consultants, and creators who want to stay visible across all search platforms, not just Google.
What You Will Receive
Multi Platform Visibility Map
This session breaks down how to structure your content so AI can understand it, cite it, and recommend it. Attendees learn the foundations of answer engine optimization, how clarity and structure affect rankings, and how to prepare pages, posts, and profiles for AI powered discovery. The goal is to help businesses create content that is readable by humans and machines so visibility becomes more consistent and predictable.
What You Will Learn
✔ How AI reads and interprets content
✔ How to structure pages for clarity, accuracy, and answer readiness
✔ Why FAQ blocks, summaries, and definitions improve visibility
✔ How to prepare your content to be cited by AI tools and assistants
✔ Practical steps to turn your website into an AI ready resource
Built For
Owners and teams who want to strengthen search visibility without complex SEO skills.
What You Will Receive
AI Ready Content Guide
This session shows how businesses can expand their visibility across markets using clear content structure, consistent messaging, and authority building. Attendees learn how clusters, themes, and digital footprint mapping support both local discovery and broader topic authority. The session focuses on measurable ways to grow reach, even with small teams, using tools and workflows that align with AI powered search.
What You Will Learn
✔ How AI interprets your footprint across platforms and locations
✔ How visibility moves from local signals to broader authority
✔ How to use content clusters to build credibility and reach
✔ How to maintain consistency across all platforms
✔ How to scale visibility using simple repeatable workflows
Built For
Businesses ready to grow beyond local reach and create content ecosystems that support broader visibility.
What You Will Receive
Digital Footprint Builder
SERIES 5: LEAD THE SHIFT: PEOPLE, POLICY, AND PROTECTION IN AI
3 Live Sessions | Duration: 60 minutes each | Language: English
A series focused on the human side of AI adoption and the systems that support safe, confident change.
AI adoption fails when people feel confused, threatened, or left out of the process. This session gives leaders a simple path to help teams understand AI, reduce fear, and build confidence in the new workflow. Attendees learn how to communicate expectations, introduce change with clarity, and support teams at every stage so AI becomes a partner for progress instead of a point of resistance. The focus is on practical language, trust building, and steady transitions that protect morale and momentum.
What You Will Learn
✔ How to talk about AI in a way that reduces anxiety and builds trust
✔ How to set realistic expectations for change without overwhelming people
✔ How to identify readiness levels and tailor support for each team member
✔ How to communicate what will change and what will stay the same
✔ How to create an environment where AI supports performance instead of replacing people
Built For
Owners, team leads, and service providers who want confident transitions with minimal friction.
What You Will Receive
AI Change Conversation Guide
AI policies are often written once and never used. This session fixes that by showing leaders how to create simple, practical guidelines that protect the business and give employees confidence in their daily choices. Attendees learn what to allow, what to restrict, and how to create a clear workflow for approvals, data handling, privacy, and tool use. The entire session is grounded in real world small business operations, not enterprise level complexity.
What You Will Learn
✔ How to write a clear AI use policy without legal jargon
✔ What to allow, what to supervise, and what to avoid
✔ How to define boundaries for privacy, client data, and content accuracy
✔ How to train teams to follow the policy daily
✔ How to update the policy as AI tools and rules evolve
Built For
Small business owners and managers who need guardrails that are realistic and easy for teams to follow.
What You Will Receive
Simple AI Use Policy Template
AI can strengthen a business or create new risks, depending on how it is used. This session teaches the essential protection steps every small business needs to maintain security, trust, and compliance. Attendees learn how to prevent common mistakes with customer data, how to secure accounts and tools, and how to build simple monitoring habits that reduce risk over time. The session removes fear and replaces it with practical, repeatable protection steps that any team can follow.
What You Will Learn
✔ Why safety and trust are now core to visibility and brand credibility
✔ The simple security habits every business must use with AI
✔ How to prevent unapproved AI use inside the team
✔ How to protect customer data across emails, content, and tools
✔ How to maintain ongoing compliance with minimal overhead
Built For
Teams and leaders who want to grow with AI while protecting trust and reducing risk.
What You Will Receive
AI Trust and Compliance Checklist
SERIES 6: SAVE TIME AND MONEY WITH GOOGLE AI
3 Live Sessions | Duration: 60 minutes each | Language: English
A series focused on helping small businesses use the free or low cost Google tools they already have to save time, improve accuracy, and increase visibility in AI powered search.
Most small businesses already have access to powerful AI tools inside Gmail, Docs, Sheets, and Google Workspace. The challenge is knowing what to use and how to use it without adding more work. This session shows owners how to activate Gemini, use built in AI helpers, and create simple automations that save time immediately. The focus is on clarity, confidence, and easy first wins that reduce workload and improve communication without paying for new platforms.
What You Will Learn
✔ How to activate and use Gemini in Gmail, Docs, and Sheets
✔ How to use Help Me Write and Help Me Draft for daily tasks
✔ How to summarize emails, generate replies, and organize information faster
✔ How to use AI to check clarity, improve tone, and reduce errors
✔ How to choose the best Google AI features for your business needs
Built For
Small business owners, solo founders, and teams who use Gmail and want faster, cleaner workflows.
What You Will Receive
Google AI Starter Guide
This session teaches how to turn everyday Google tools into simple automation engines. Attendees learn how to make Gmail triage itself, how to use Gemini to draft follow ups and reminders, and how Sheets can turn raw information into organized summaries. Everything is built with free tools and guided steps so business owners can reduce admin time and increase productivity without learning complex software or code.
What You Will Learn
✔ How to automate Gmail for replies, sorting, and follow up
✔ How to use Gemini to prepare meeting notes and action items
✔ How to create automated summaries with Sheets
✔ How to build simple workflows using Google tools you already have
✔ How to save hours each week with small, repeatable automations
Built For
Owners and teams who want to reduce busywork and free up time for higher value work.
What You Will Receive
Google Workflow Templates
Includes three starter workflows. Inbox triage. Meeting follow up. Weekly summary report.
Google is still the most important source of visibility for local and search driven businesses. This session shows how Google AI can support SEO and AEO efforts. Attendees learn how to create better Google Business Profile updates, how to make content AI friendly, and how to use YouTube and Maps short videos for trust and discoverability. Everything is taught in plain language so business owners can take action quickly.
What You Will Learn
✔ How Gemini supports visibility, SEO, and AEO
✔ How to write and improve Google Business Profile updates
✔ How to create short YouTube videos that boost Maps and search visibility
✔ How to use AI to improve accuracy, clarity, and trust signals
✔ How to build a simple visibility engine using only Google tools
Built For
Service providers, local businesses, creators, and teams who want more discoverability using tools they already have.
What You Will Receive
Google Visibility Booster Pack
Includes prompts for GBP posts. YouTube Ask Maps scripts. Website clarity prompts.


Maria Elena Duron, Certified Chief AI Officer, is on a mission to help businesses GET FOUND. She’s trained over 12,400 small businesses through the Grow with Google program, simplifying digital marketing, SEO, and AI-powered visibility strategies. Recognized by the Texas Governor’s Office and trusted by national organizations, Maria Elena is a leading expert in search engine and answer engine optimization.
Known for her engaging, practical workshops, Maria Elena delivers high-energy sessions packed with real-world tactics that help local service providers, brick-and-mortar businesses, and online brands stand out, attract the right customers, and grow sustainably.
